Built for the field
Voice-first, glove-friendly, EN/ES from day one. Designed by operators, for operators.
Company
Built for the people who run landscape.
HeyFlora is the AI operating system for commercial landscape management, turning fragmented operations into unified intelligence. We call this category Artificial Grounds Intelligence™.
The Heartbeat
The Heartbeat of Flora.
Landscape companies run on the people in the field. For too long, those crews have done the work without the tools, the credit, or the visibility for it. With AI, we can finally change that. HeyFlora is built first for the crew member with muddy boots and a phone in hand, and second for the office that depends on what they capture.
That’s the heartbeat of Flora.
What we believe
Three convictions that shape Flora.
Overlay, not replacement
We sit on top of the systems you already run, Aspire, NetSuite, Fleetio, ADP, and unify them.
Intelligence that compounds
Every conversation, every snap, every huddle makes Flora a smarter operator for your business.
Leadership
The partners behind HeyFlora.
Scott Hutcheon
Founder & CEO
Landscape architect, entrepreneur, and technology innovator with 25+ years in design/build, green infrastructure, and landscape systems. Founder of ShrubHub, the largest online landscape-design platform in the U.S., and pioneer of the AquaFelt™ living-wall system. Founded HeyFlora to bring intelligence to the $150B landscape industry.
Darren McLellan
Head of Partnerships
20+ years scaling advisory-driven sales teams and leading technology-forward initiatives in real estate and financial services. Early adopter of applied AI in lending, now applying that playbook to commercial landscaping, building integration partnerships and modernizing operational workflows.
Matt Davenport
Strategic Partner · CEO, Monarch Environmental
Founder and CEO of Monarch Environmental since 2008. IA Certified Landscape Irrigation Auditor, EPA WaterSense Partner, Certified Arborist, and Tree Risk Assessor. A nationally recognized leader in water conservation, and a working partner shaping HeyFlora for the realities of the field.
Where we are
In beta with select landscape operators.
We’re working closely with a handful of forward-thinking landscape companies to shape HeyFlora for the realities of the field. FieldOps launches mid-July 2026 at the Landscape Tech Show.